Posts tagged going viral
What We Can Learn From Bill Gates, Warren Buffett and Dairy Queen About Going Viral

I’m sorry I have to be the one to tell you this, but marketing yourself as the hero isn't necessarily going to help your brand. A 2018 Edelman survey said two thirds of consumers expect CEO’s to step up and speak up on important issues. Your personal brand as a CEO doesn’t necessarily mean consumers want you to talk about yourself and how great you are. They want to know you care about the things they care about.

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