How do I get started gaining exposure online?

 

One of the questions we get all the time is:

How do I start gaining exposure online?

Most people think, "I just need to get featured in Forbes." - because that's what it looks like everyone else is doing. The truth is, if you don't have a few key foundational items in place first then your Forbes feature will be a dead-end that leads nowhere and you will be left thinking, "PR doesn't work."

So before you start pitching yourself for publicity, make sure you do these 3 things first.

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The NY Minute is a program designed to empower small business owners to grow their business online leveraging powerful public relations tools and strategic marketing communications.