Should I be pitching my articles to publications like Forbes, Inc., and Entrepreneur?

In this video I want to share a common misconception about PR because a lot of people come to me and say they want to meet Oprah, be in Fast Company, have a column in Forbes, or be interviewed in the NY Times or Wall Street Journal. I want you to re-think your dreamy list of publications you want to be featured in and question, "Is bigger actually better when I am just starting out?"

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What We Can Learn From Bill Gates, Warren Buffett and Dairy Queen About Going Viral

I’m sorry I have to be the one to tell you this, but marketing yourself as the hero isn't necessarily going to help your brand. A 2018 Edelman survey said two thirds of consumers expect CEO’s to step up and speak up on important issues. Your personal brand as a CEO doesn’t necessarily mean consumers want you to talk about yourself and how great you are. They want to know you care about the things they care about.

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How do I keep people on my website?

There are a lot of factors that go into increasing the amount of time someone spends on your site that can feel really overwhelming and technical like search engine optimization (SEO) and tracking Google analytics, but there is ONE thing you can do that takes 1 minute or less to check to make sure you aren't inadvertently sending people away from your site.

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How do I leverage my online presence and social media for more clients?

When you put all of this effort into setting up an online business, it might start to feel like a labor of love and you begin to wonder how anyone makes any money online. The key is developing a strategy where PR, Marketing, Advertising, and Branding are all leveraged for Business Development.

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